Sony Bravia 3D TV advert

  • Projection Mapping
  • Christie HD18K ProjectorsCatalyst Media Server

In April 2010 Event Projection were enlisted by production company Hugo&Cat to create a video to demonstrate the benefits of the Sony Bravia 3D televisions.

www.hugoandcat.com

 

Instead of using clichéd computer-generated images flying out of the TV screen, we were asked to work on their concept of projecting 2D footage onto 3D objects to create a 3D video environment.
Using projection mapping with CAD software allowed us to do this.

Pre-production is a precise and lengthy process in most cases but time was not a luxury we had this time. It was a great benefit that Director Kristof Harling was technically minded and our meetings we made great progress, transferring scribbled ideas for shots from pieces of paper into CAD rendered movies to show the camera moves so that we could work out projector positions and equipment required.

On the 4 day studio shoot a crew of 15 shooting with a Red One camera and two Christie HD18K digital projectors. Catalyst was chosen to look after the pixel