We’re often asked to project onto people and have a growing list of celebs but Nobumichi Asai has recently gone one step further with projection mapping and motion tracking of a face!
Projected sets are the future; the benefits of a mapped set are endless. They are creative and allow live event specific updates, twitter feeds and sponsor logos. Thy can be designed to budget or you can really go to town with content and design creating something incredible for your event.
We’ve all been to mobile phone shops to look for new gadgets. Instead of the fake handsets, Virgin Mobile decided to embrace touchscreen technology in their flagship store to show off their range of handsets.
June is interactive month at Event Projection and we’re opening with a look at how Adidas has used it to increase sales of footwear.
This fine example of experiential marketing caught our eye recently. What better way to off your new car than to get it on the streets of one of the biggest cities in the world? That’s exactly what BMW did with the aid of some digital trickery, some rear projection film and a couple of projectors.
If you’ve just bought a new telly you may want to look away now because you’re state of the art full HD plasma or LED TV is soon to be superceeded by the next generation of 4K, Ultra HD screens are just around the corner and you’re about to see lots more ladies smiling next to big screens!
Over the years we have had some strange requests, we laughed at the time declared our client was mad and moved on. But now believe it or not technology has produced these items and has left us wondering else is possible?
Holography, from the Greek words for “whole” and “writing/ drawing”, is the technique for creating three-dimensional images. Discovered accidentally by physicist Dennis Gabor in the 1940s, it was only when lasers developed in the 1960s that the first optical hologram was created. Using halogen-based photographic emulsions to record 3-D images on 2-D surfaces, in simple terms holograms split and stretch recorded light into 3-D shapes.
Event Projection are to be the first UK hire company to take on Coemar’s new LEDko P Profiles. The new profile fixtures from Coemar are set to revolutionise lighting and are a major leap in LED technology. They are based around the classic ETC Source Four profile. In addition to Coemar’s own 18-40° lens tube, the units will also accept all exciting ETC Source Four optics. Event Projection have also placed an order for Coemar’s fresnel lens tube which makes these fixtures even more flexible. The output of the Coemar units is quite amazing, comparable to a 575w Source Four yet only pulling 150w. As a company that revolves around cutting edge equipment, the units fit our spec for any new kit and the LEDko lights are nothing short of ground breaking. We expect to take delivery of the units in early October and looking forward to some quick and easy installs with out the usual requirement for heavy power and dimmer racks.