Event Projection create a Giant iPad for Mattel at Westfield

On the 21 August, Event Projection installed a high-tech set for toy company Mattel to launch their new “Apptivity” toys, toy cars that interact with the company’s iPad apps. In addition to an 85″ plasma, a “Giant iPad” was created! The 10’x7′ iPad was built to scale for kids to play Mattels games by simply standing on it.