From graffiti writing to creating immersive visual art for the worlds biggest rock bands, Matt Pyke is the man behind the collaborative collective Universal Everything. Universal Everythings list of clients and projects reads as one the most ground-breaking and high-profile portfolios and includes helping design the London 2012 Olympic Games identity and interactive visuals for Coldplays 2011 world tour.
From graffiti writing to creating immersive visual art for the world’s biggest rock bands, Matt Pyke is the man behind the collaborative collective Universal Everything. Universal Everything’s list of clients and projects reads as one the most ground-breaking and high-profile portfolios and includes helping design the London 2012 Olympic Games identity and interactive visuals for Coldplay’s 2011 world tour.
But the reason for acquiring such impressive credentials is that Universal Everything are at the forefront of visual art and design. Using the most modern techniques with beautiful and original ideas, Universal Everything blend design and technology effortlessly: Motion graphics, illustration, film, sound-design, light-works and more is created through collaboration and innovation.
“My favourite medium is something you can stand in … Something where you can actually stand within the design or the animation rather than holding it. It’s quite exciting, it has more of an encompassing effect on people.”
– Matt Pyke
Pyke has been particularly successful with animation and vibrant moving images. One of his most recognizable projects was the work he created for Coldplay’s 2011 Glastonbury performance and follow-up world tour.
The digital wizardry and sheer excitement of Universal Everything’s design means it is suitable for mass audiences. The use of LED, huge projections and ingenious animation is a pleasure to watch and leaves more pedestrian forms of art in the shade.
“Rather than the traditional artist, who is faced with a blank canvas or a blank gallery wall and has some kind of big political issue, I’m far more comfortable responding to a set of problems.”
Another project that made people drool with joy was an installation at the Excelsior department store in Milan. Located in the heart of the city, Pyke and his team installed screens on every floor with visuals flowing throughout the building to create a giant moving canvas.
What’s perhaps most telling is Universal Everything’s use of video projection to engage and enthral their audience. The immersive and dynamic nature of their work will continue to dazzle for some years to come.