Creative technology can make your product launch.
PROMOTE YOUR BRAND
A recent launch for Lucozade where we provided lighting and video for 2 stages with 4 screens was extremely successful for the company. The story of the launch of their new advertising campaign was picked up by many newspapers, radio stations and online news sites which spread like wildfire over the likes of Twitter and Facebook.
Lucozade YES Product Launch
Event Projection transformed London’s Old Vic tunnels into a boxing club / rock club to launch the Lucozade “Yes” campaign on 29 March. The media event was themed to echo the TV ad in which Tinie Tempah has joined forces with blink-182 drummer Travis Barker for a special remix of his track, Simply Unstoppable.
Audemars Piguet Product Launch
Event Projection were brought in to supply custom projection solutions for the Audemars new Watch Collection Launch. A total of 14 High spec projectors were used. The highlight consisted of high-res panoramic seamless projection screen using 5 x WUXGA Projector blend with total image resolution 8000 x 1200. The huge projection formed a backdrop for a special improptue performance by Tinie Tempah who’s a big fan of the Swiss brand.
Another service that has been popular of late to generate all important web chatter is guerrilla projection. This cheeky form of advertising is very much in the face of the customer and press. By projecting your artwork onto buildings your brand can be visible to a potentially enormous audience. This is just the beginning too. Guerrilla projection is often picked up by the press particularly if it is interesting, risky or ties in with current affairs. We have perfected our own brand of “drive-by” projection. If your stunt is aimed primarily at the press all that is important is that the photos are taken. After a detailed site visit, some maths and careful rigging we can potentially have the projection complete in minutes or even seconds! This means that there is less standing in the cold and reduced risk of interference by “others”. Check out our “Bank Job” where this technique was used.
The World’s Greatest Bank Job
Very early in the morning of the 9th February, two of our projectionists set off to do a bank job! The daring location was the Bank of England. The plan was to project the slogan “Be Part of the World’s Greatest Bank Job’ onto the Bank of England to launch the “Robin Hood Tax” campaign. “Early on Tuesday morning, the phrase ‘Be part of the worlds greatest bank job’ was projected on to the Bank of England. Such innovative, guerrilla marketing tactics may well be an effective way of mobilising public support. At the very least, it informs people about an arcane tax law in an exciting and entertaining way.” Samira Shackle, The New Statesman, 10 February 2010
If you are looking for something even more spectacular then maybe projection mapping would suit your campaign. By taking building projection to the next level instead of your artwork being projected onto a building the a whole building can be brought to life by bespoke projected content. This increasingly popular technique utilises the buildings shape, features and form and transforms it into a dynamic video display. Promoting a show like this is sure to get a great response and your brand is sure to be etched firmly on your customers. For more information, please call or see our projection mapping page.
Telegraph Media came to us with an exciting project to create a series of videos for the new Citroën DS4 car. Their task was to produce 4 videos to visually decribe the new vehicle which is “dominant, confident and powerful and refuses to conform”! As well as our projection mapping video, the Telegraph teamed up with other “leading non-conformists in other fields, from free-running to music, to showcase the Citroën DS4”.
If you have a product launch coming up and would like to talk to a member of our team about doing something a little different, call today on 0207 232 1748 or send us an email.