Our team were first approached by the client’s design team in Summer ’21 seeking a projection installation whilst in the planning stages of the new flagship Tattu London restaurant. Their interior designers, Joyce Wang had ambitions plans including several projections situated in key areas of the space. The client sought our expertise to provide a complete package of design, installation and content.
The concept was based upon Chinese Spirt animals and our brief was to depict these in a suggestive, fleeting and playful fashion. This fast became a challenging task as the creatures needed to be instantly recognisable but not overtly obvious. It was also made very clear that these were not to be lengthy animations. Instead, they wanted them intentionally brief to the point where the client wanted not all diners to even witness them.
Construction had only recently begun when we were appointed so all planning, equipment specifications and creative decisions had to be made with only CAD drawings and 3D mock-ups of the restaurant. Our designers undertook multiple painstaking projection studies. Hippotizer Shape software was used for this to calculate projector positions, lens requirements within the rather busy interiors.
Over the course of the building works, two projection installations sadly had to yield to architectural changes so had to be abandoned. In the reception area, due to logistics projection was not favourable. In its place, we installed a circular 1.5mm pixel-pitch LED screen with the aid of DigiLED.
The projection installation took place in February 2022 and the restaurant opened shortly after. Since then, Tattu has become a regular client. They are dedicated to their creative projections and regularly send briefs for new content animation. In addition, in Late 2022, we completed installation of projection equipment in three of their other restaurants, Manchester, Leeds and Birmingham.
If you have a creative projection installation in mind, please get in touch with the team to discuss the possibilities.