We are thrilled to have been asked to produce a projection mapping show for Segro to celebrate the company’s centenary. The event was due to take place in 2021 but was postponed like many events due to Covid.
Segro are investment trust, best known for itsdevelopments of cutting-edge warehouses and industrial properties. Their clients include major logistics companies, manufacturers, datacentre operators, and retailers.
We were blown away by the efforts that their Marketing department had put into developing the brief for us! Alex Wodzicki, the group’s Digital Marketing Manager had given the narrative a lot of thought to illustrate his vision. A vast amount of time and resources are needed to get a creative task to this level. This is often overlooked when planning so it was refreshing to get a head start. This was especially welcomed with the deadline providing little more than 4 weeks to storyboard and he animative.
The Brief
The projection mapping became a potted history of the company from its beginning at the Slough trading Estate. With our frantic schedule of work, we enlisted the fantastic team at Limbic Cinema to work on animation for us. Having worked with their team several times in the past, we knew that we would not be let down under any circumstances!
Dream Venue for Projection Mapping
Segro had secured the Royal Horticultural Society’s Lindley Hall for their event, and we were thrilled when we saw the surface for the projection mapping. At one end of the cavernous venue, a large wall with architectural features more akin to exterior facades is the dream canvas. The technical production here is like doing an outdoor building projection mapping show with the luxuries of an indoor event!
The surface of course came with its challenges like any other. In particular, the irremovable hanging lighting forced some rather unusual locations to be found to rig the four Panasonic RQ35K projectors required! These were flown on two trusses for them to be able to fill the wall without being obscured by the venue lighting.
After a few challenges with the installation, the show went down without a hitch to applause from all and we look forward to future events at the Royal Horticultural Halls.
