Projected sets are the future; the benefits of a mapped set are endless. They are creative and allow live event specific updates, twitter feeds and sponsor logos. Thy can be designed to budget or you can really go to town with content and design creating something incredible for your event.
We’ve all been to mobile phone shops to look for new gadgets. Instead of the fake handsets, Virgin Mobile decided to embrace touchscreen technology in their flagship store to show off their range of handsets.
We have recently been busy helping Windfall Films creating an amazing set for their forthcoming documentary; D-Day: As it Happens
June is interactive month at Event Projection and we’re opening with a look at how Adidas has used it to increase sales of footwear.
This fine example of experiential marketing caught our eye recently. What better way to off your new car than to get it on the streets of one of the biggest cities in the world? That’s exactly what BMW did with the aid of some digital trickery, some rear projection film and a couple of projectors.
How long has our industry got the monopoly on projection mapping? Rumours have it that Microsoft are planning on turning your living room into a giant 3D TV. They are currently working on illumiroom; a concept that combines a Kinect camera and a projector, IllumiRoom augments the area around your television creating an immersive gaming/viewing experience.
The Hayward Gallery is currently showcasing artworks created from the 1960s to the present day, including immersive environments, free-standing light sculptures and projections. Light Show explores the experiential and phenomenal aspects of light by bringing together sculptures and installations that use light to sculpt and shape space in different ways.
If you’ve just bought a new telly you may want to look away now because you’re state of the art full HD plasma or LED TV is soon to be superceeded by the next generation of 4K, Ultra HD screens are just around the corner and you’re about to see lots more ladies smiling next to big screens!